i havnt commented on the new logo yet, mainly because I still don't really know what I think of it... When I first saw it, it took a second or two for my brain to be able to distinguish all the letters, and then I saw it, but it was an unpleasant
read if that actually makes sense, my brain didn't like the feel of the word once it had read it.
I like the look of the design, but just not for this company/brand. And what tipped me over the edge is the look of it on the Dynastash- I really don't like it the way it is in George's picture.
I don't have the time to go back and quote, but when George first suggested the new logo someone pointed out that a logo is supposed to first and foremost convey the brand, including the name. You want to be able to read it and recognise it quickly, not have to decipher it. It's better for marketing and brand awareness to have a more clear logo too, and I just don't think the new logo is clear enough, especially if you've never heard of Dynavap.
So I personally prefer the old logo, especially for laser engraving onto wood and metal. Although whoever created the new logo could perhaps help with the paper/white version of the old logo font- The lettering is ok, but the green has always not sat well with my eyes... I think a more organic grey with some colour flourishes or something would work a lot better, not so jarring in the eyes (but again this is all just my personal opinion).
One last thing about the new logo... as Im sat here, capped to the max, the new logo to me almost reads 'Omnivap'. So perhaps we could modify the lettering but keep the style, so that it does read 'Omnivap', and then have that lasered onto the Omnivap caps?
Or how's this for a highdea:
How about
@VapCap changes the names of the Vapcap models slightly. And sticking with the modular system we all love, we could employ 'vap' in all the names, such as:
OmniVAP
GlassyVAP (OG Vapcap to you and me)
WoodyVap (ti woody)
CarbonVAP
DamascusVAP
And then (even tho I am beginning to dislike the whole apple style etc) you could have the 's' models.
GlassyVAP.s.
WoodyVAP.s.
Etc
This would make all the models a bit more coherent and simplify things a bit, and you could tie in nicely with a good logo format that suits the modular names. Perhaps the artist of the new logo could try their hand at this idea? I think this would make it a lot easier for customers to understand what's going on with the different models.
That's it, my high has been drained, I am now lacking in minerals, must refuel via Omnivap... have a think guys, il be back soon
Peace