It’s all in the way you look at it. You’re not wrong about the math, but when people talk about profit margin they’re normally basing it on the total income from the unit minus all associated costs, so in this case it would be $100 (customer’s cost) - $50 (manufacturer’s cost) = $50 or 50% (profit margin).
I don’t know Jeff’s costs and margins, and I do wish the Fluxer Heaters were cheaper, but there are only a few people I know of making heaters with custom circuit boards, adding other features and hopefully getting closer to the best performance, size, etc. for our purposes.
The Flite is pushing the limits of what I think most of us would be willing and able to spend on an induction heater, and I understand why it’s more than a lot of VapCap users would consider when there are good lower cost options out there, but as long as I don’t feel like he’s intentionally overcharging us I’m willing to support him.
I’m also very happy that Pipes has cheaper and still great options to cover more people though, and I hope that they both do well.
If you or anyone else can help Jeff get his costs down and maybe lower prices a bit, I’d also be very happy with that. I do know he builds these himself though, so it will never be as cheap as something made in a Chinese factory unless it is also made in a similar factory.