I'm thinking that part of this could be a generation gap thing. Speaking as someone on the younger side of the equation, I haven't had my phone out of reach in weeks, at least, and probably bordering on years. It is a huge part of my browsing, my social life and my business life, and so the idea of connecting it to my vaping doesn't feel exciting, exactly, but it also doesn't feel oppressive or unappealing in any intense way. I agree that temp-stepping seems easy enough to implement on the vape itself.
But as influential as they may be, FC connoisseurs may not be FF's main concern in designing this vape. Cannabis is exploding in America, and on the West Coast it feels like coffee--everyone's doing it. Perhaps with the app and marketing, Firefly is hoping to attract a younger market?
My biggest question to @mitchgo1 is how ease of use has changed, if at all. I own plenty of vapes and I'm capable of producing clouds on pretty much anything short of a PuffIt, the Firefly wasn't an enjoyable vape for me to own because I felt as though its performance was inconsistent and much too based on packing, draw speed (so slow it was torturous) and battery life, even with the 770. I just wasn't getting consistent vapor production, and for a heavy user, that combined with the tiny bowl size made it very unpalatable. How many seconds must you inhale before getting visible vapor in the FF2?