The trays are my favorite feature, among many. The packing is extremely forgiving. Loose to somewhat tight is ok.
For maximum cloud vapor, fill the bowls and tamp lightly. Add a little more and tamp more, lightly. The curve of your finger tip dipping slightly into the bowl, a millimeter or so, is enough for tamping.
Don't pack really tight, say like a pax (1, 2, or 3) prefers. You'll combust at high temp if you tamp too tightly. You'll also get hot spots and charring, even if you don't combust.
The FAQ's video shows Mark tamping with his finger, adding more with his finger and tamping again with his finger. He's not packing tight. He's tamping, so the herb is evenly filled in the bowl, but the pack is generally loose just not fluffy. He's not packing tight--look at the herb in the bowl when he's done. In other words, it's tamped enough so as weed will not fall out if the tray is turned upside down, but it's not packed tight.
My favorite way is to pack loosely up to the top. Tamp. Add some kief. Tamp. Huge clouds everytime. Great flavor. No stirring.