QF1994
Well-Known Member
As someone who works in one of those industries AND who does reviews on the side, I agree. I always make sure my clients know my compensation and I’m happy to explain and disclose anything and everything, and when I do reviews I will note if the manufacturer provided us with a free sample or if it was a personal purchase. We also always note if there’s an affiliate link or other compensation in play.I agree. We don’t know, but it’s totally reasonable to ask these reviewers “do you receive anything of value from the companies you review?”
My experience on the ecig side is that this arrangement is often disclosed, albeit obliquely.
I am not at all hesitant to ask my stock broker, CPA, retail salesperson, insurance agent or realtor exactly what their compensation is for referrals and product/service reviews. Why should this be any different !? In the age of too much readily available ‘information’, it seems to me the new critical analysis of reliability is all about identifying trusted information sources based upon their competence AND independence.
The reality is everyone has biases, whether it’s via direct compensation or just personal experience. The goal for anyone who offers any service (and yes, I include “quasi-professional and up” reviews in that category) should be to insure the person working with you or reading your review is generally better off than if they hadn’t. It doesn’t mean you have to be right every time, it just means you have to be a guiding voice enough of the time to justify what you offer.