Well the Volcano was one of the first cannabis vaporizers to hit the market, as far as I know. It's used in almost all the vape lounges in my city and is recognized as a medical device by the government. Plus they have great marketing.
The brand name alone allows them to sell these new devices and the Plenty at high prices. You wont ever see a $10 Versace sweater even though you could buy the exact same thing without the Versace logo for $10.
Business is business, I guess. If that's their business model and target consumer, that's their prerogative but this was just my opinion and suggestion as an average consumer in this market. I'm sure I'm not the only one wondering where the price justification comes from. I'm also sure I'm not the only one who will dismiss this product solely based on its high price.
I'd still love to own one, however