This was my first thought when the PH news came out, but I am also one to wait until John has provided his side of the story.A lot of manufacturers tend to launch with direct sales first in order to maximize margin in an effort to pay off startup costs that come along with a new product (patents, machinery, tooling, etc). Those costs can be significant and far outweigh any promotional costs.
Let's hope that he can make good with PH somehow, but of course that's for PH to decide in terms of what, if anything, can repair this relationship. Limited edition Anvils available only on PH? Exclusive access to a new accessory for 6 months? etc...
Always hope that relationships can be repaired.