@ Bruce@Zephyr
I'd like to ask a couple of questions about Zephyr, since 1) they seem to be a new company, and 2) unlike some of the products offered in this field, you are an actual company and not a single person. I'm not sure if you've answered these before, so if so please excuse me.
Who is the founder of Zephyr, when was it founded, and how big is the company? Number of employees or number of office locations would be good descriptors. You've mentioned you have a manufacturing plant in China dedicated to your product, right? That seems like a nice asset.
So the Ion is the FIRST vaporizer to come from the Zephyr Vaporizer company... can you make any allusions to what might be in the works or for when the next models will be out? A portable perhaps? Or maybe a simpler version of the Ion without the digital display? Or are you keeping things under wraps until you see how sales of the Ion go?
I really like the Ion, and I agree about your marketing direction. While comparisons will be made to the Digital 'Cano because it is a desk-top unit with digital display, ceramic heating element, and works with bags and whips, I think the comparison stops there. And in reality, many of the vaporizers, especially as this niche market takes off, will probably have overlapping features.
Another question I have... since your website only acts as a distributor, what sort of market penetration do you hope for in 2010? Will there be many more websites selling your Ion, or are you looking to have an exclusive partnership with one, or a small number of sites? Will the Ion only be available online, or will we start to see them in local shops?
On the website you have a section for reviews, but so far there really aren't any reviews. Can we expect to be able to contribute to this area in the future? An aside about the website, reading the text on the "testimonials" page in the black background with green font is a bit of an eye sore. Maybe try putting it into paragraphs, or narrower columns?
Also, do you guys have any conferences you will be attending in New York in the future?
Good luck with HempCon later this month!