They are making some very cool glass, and I say this as someone who gave money to the indiegogo and not a hater! I say this with love... but the term "
swagger" itself is unfortunately now a very dated pop culture/twitter hashtag term.
#Swag is used by every dimlit bulb on twitter to mean everything from being good at basketball to having ugly yellow gold jewelry. The term was co-opted by twitter zombies / NBA fans / sneaker-heads and Ed-Hardy types back in the Kate +8 days.
When I hear the term "Swagger" I think of middle aged reality show TV guys flashing fake gang signs. I think skinny jeans, bedazzeld flip flops etc...
Now you might think I'm crazy, I might sound like a loon on a high horse... But I'm a very data/science driven person and I don't come up with these rants in a vacuum.
For example, type Swagger into google and see what you get. This is obviously the first most basic step you can do to 'brand-test'
One of the images on the first page that jumps out at me is this
2 very important things to note.
The horrific try-harding style being pimped out here. This looks like Japan airlines business class on a wed. Lots of middle aged corporate guys mega-try-harding to be a Kanye clone
The second critical point here
2009!!!!!!! #Swagger was already RIP in 2009 after shit fasion co-oppted it. It may have been a cool term but it was ruined. It can never go back. It will now always mean grown men trying to dress like teenaged Kanye clones from 2009
Air jordans = very popular shoe for playing hoops. It's also extremely popular with sneakerheads who suck ass as basketball. I own air jordans, they only ever see action on the court or playing tennis
Ooh look at that, 2 different 'sneakers'. How swagger of him? LOL those "different" sneakers are actually 1 pair of swagger shoes intentionally designed to be different colored alligator skin?
Swagger Glass appears to be a highly skilled team of glassblowers making top-shelf water tools. But the term #swagger is not controlled by swagger glass and IMO has mostly douchey connotations in 2013.
Even NBA fans and sneakerheads moved on to #sway in 2010. My 2