ILoveRadiohead! said:
There are plenty of companies who only offer warranties through an AUTHORIZED RESELLER Tom now states it clearly on his website that only purple-days.com and vapenow.com are the authorized sellers.
I bought a Denon reciever from a high-fi store last year. Now I could have bought it for much cheaper online but I bought it from the store that gave me the official warranty. PD consumers have a similar choice, either patiently wait till vapenow is in stock and get a unit with a warranty or impatiently buy a unit from ebay (spending a lot more money for being impatient) and get a unit that has no warranty.
TOTALLY agree. In the retail world, there are a host of products that will ONLY be warranted IF they are purchased from an authorized dealer. This is a very common practice in the consumer electronics field.
Prior to the internet and Ebay, there was something called the "Grey Market", and to combat grey market pricing, warranties were used as leverage. Very common.
The problem though, is that it did not eliminate the grey marketeers because there will always be those that want the product regardless of the warranty situation. It helped, but it didn't stop the process.
There's really only 3 ways to stop this:
Increase production.
Decrease demand.
Control distribution.
Increasing production is NOT on Toms table, so that is not an option.
But you can decrease demand a bit AND control distribution. You can control distribution by creating a waiting list, as was suggested earlier, and then cross referencing the information that was input against an historical data base and null and void those sales with the same shipping address, credit card number, email address, etc, etc etc.
Now this adds a whole other level of complexity to the sales and shipping processes, so to defray the costs of adding support needed to accomplish this, raise the price on the PD to 250, which would also take a bit of pressure off of the demand. You may have to bring this back in-house to accomplish this but with the added admin support, it should help to relieve some of the in-house pressure that you experienced previously, unless of course, VapeNow can accomplish this while still being able to maintain a decent profit margin.
This way Tom, YOU are controlling the process rather than the other way around......or, just continue with the way it is and see how it all plays out.
Thoughts?