Sounds intriguing and I'd definitely like to see more specs/info on it. The picture of it on the Indica website makes it look like an ESV with Indica branding and some cosmetic changes. Honestly, though, as well as my ESV has been working lately, I won't be in the market for it.
That said, it's still hard for me to believe that the ESV hasn't gotten more play/gained more traction in the FC community. Is it the price point, perhaps? With a good discount you can get it new for $260ish, and even in the classifieds here you can often get a screaming deal on a used one. And once you get it set up correctly, it really is a great piece. I'm sure that probably has something to do with it as well. People want plug and play on these things, and the ESV is, more often than not, highly user dependent in the beginning. I personally had a bit of trouble when I initially received mine (someone here called it a bit "fiddly", which is a great description), but after speaking with Joe (great guy, by the way) and some trial-and-error experimentation, it's spot on at the moment and I rarely use more than the 1st setting I have on it (6) to get full extraction. It's built like a brick shithouse, too.