I just said 2 posts ago that it would be fine the a la carte model ended up costing less than the full price of the kit. The simplest way to keep us from “jumping to conclusions” would be for someone representing Vestratto to tell us the pricing.
Hi guys.
John here.
First off. Let me say that from the very outset I have been very very Public that the Anvil was going to be priced in line with our competitors High-End offering. Frankly given the Anvil's comparative performance I think that's pretty good value. Those of you who own any other vape can chime in here and call BS on me if I'm talking smack! And even though we have made significant upgrades and quality improvements to the Anvil we have borne all of those costs on our side and have not increased our price target at all.
I have stayed out of the Public discussion for a number of weeks - head down hard at it as it were - and let you, the Users community determine if the Anvil Users Edition is any good. I've had reports that it saves 40% on herb for heavy daily users. That the "high" is extremely satisfying. That gram for gram it hits harder than even the beastliest desktop vapes costing 2-3 times more. That the flavour/extraction profile is outstanding. And - I've told you that the Anvil has been, and will be the vape that I want to build and that I want it to be the very best. I'm not interested in building something cheap. If this is a car analogy I want to build a Ferrari not a Ford.
If you believe Vestratto charging the same as our competition is gouging then we are gouging and you shouldn't buy an Anvil. When we had the minor cosmetic issues with the Founders version I offered a 100% refund policy. Only one person took us up on a refund. And that person never even used the Anvil. That person posted pictures of minor blemishes and made out like I had kicked their dog and eaten their ice cream. I called them on it and they picked up their toys and went home. Everyone else who purchased the Founders edition worked with us. Remember that all of the great reviews that have been written about the Anvil until just recently were based solely on the Founders edition that shipped in December. Even though Anvil was getting amazing performance reviews I personally felt the build wasn't good enough and so I replaced every Founders Anvil with an upgraded Users Edition at no cost. The Users Edition is not only a superior build, but it has many additional features based on direct customer feedback. I have tried to listen and many of you who have reached out directly to me know that to be true.
I eliminated bundled kits so that customers can get into an Anvil at a basic price and then build out as they can either afford or see fit. We aren't here to force you into anything you don't want to do. If you want a stash from Futo get one. I'm not making you buy our tube. If you want two full bowls - get them. We are no longer insisting you get a full and a half. A basic Anvil with one full herb chamber is going to be $229 USD. I believe that is a fair price. That Anvil will hit just as hard for folks at the top of their affordability bracket as one tricked out with every extra we can provide. My strategy is to let people move into Anville. Anvil isn't cheap. From the outset I never forecast that we would compete on any other attributes than our quality and our vapour.
The Founders introductory price of $199 was an unbelievably good deal that we only ever planned to have available on the Launch Weekend because just 12 weeks ago Vestratto was a total unknown. $199 was an introductory price on a unit that no one but Whiff, Sneaky Pete and a few others had seriously experienced. That said I think we have had a really good feedback. Some folks who've never even had an Anvil in their hands keep insisting that the Anvil is all hype. No matter how many users give Anvil a good review some folks always claim it's hype. I try not to hype anything. I have tried to be totally transparent and accurate and I am still planning to ruthlessly pursue making Anvil a better vape.
I believe Anvil is being priced fairly as one of the best performing units in it's, or any, category. When we go live tomorrow our prices will be totally in line with what we have said from the very beginning. That isn't gouging. That's keeping a promise we made and intend to honour.