Puffco is rocking a ceramic cup in their Plus model so I would imagine this is just a bigger version. The Plus was my go to pen when I would use a pen. The only reason I really ever moved on was because I wanted to be able to do larger doses and airflow was restricted some. I really liked it though and thought it was the best when I used it. I even tried to create bigger versions of it until Source came out with their XXL nails.
Since I am out of the pen game and moved on to carts this really does not appeal to that niche for me nor could it at its current size as
@Danksta mentioned. It would fill in a possible niche for me and that is my travel bong. I don't take my enail with me on trips so it would be nice to have a big hitter. Currently I rely on the Source XXL nails but I kinda like this more for several reasons. The water piece is shaped the way it is to cool your hit and retain as much flavor still with the vortex action cooling and the shape allowing for larger bubbles and I think it would be prefered over the typical bubbler attacments for the Source and other portable dab rigs like the Dabado Bolt and the likes. Being able to press the button once and then let it heat up is much better than holding a button down the entire time which frees up a hand. No stupid temp protection is needed since its calibrated to set temps so I wont see temp protection killing my hit.
Now there is one manor advantage this device has over enails for me that could get me to use it more around the house than my enail and that is that the bowl and heater are not exposed from what I can tell. I have always hated that I have an exposed hot coil and nail when my enail is on especially with 3 kids at 7 and under running around the place. That and the portability factor would be huge for me around my house. Now if I could only get the bowl dimensions to find out if the Source XXL SiC dish would fit inside of it! Or perhaps a teardown and replace with the SiC bucket! I wonder how much this thing is gonna cost?