I went to PoM last week to buy one of their Mobius Matrix Ion's. The guy working the counter talked me into buying the SG 60mm V6 down bent neck stemline instead.....and I couldn't be happier with the purchase. The labels are colored on the SG, but small and discreet in my opinion. I too can get irritated with large branding...but I'll take functionality over aesthetics any day. In my mind, it's Mobius and SG all the way. Mothership is putting out some awesome glass too. I may sell a kidney for a mini Faberge.