I agree that the purpose of the contest is to generate product interest in the Zephyr Ion, and to that end, we are providing the entertainment to generate the product interest. Our reward is the product, and while winning the contest is our goal, that is not the purpose of the contest for Zephyr, which is to create some noise about their company and their product.
Although this is a forum, usually limited to posting text, I don't believe we need to confine the contest to words and text. For this reason I believe that the context should escape from simple things such as catchy phrases, taglines, poems, essays, and stories.
I think the video idea would be neat if it looked professional, unfortunately I have my doubts about that, and am imagining a whole bunch of youtube-esque antics from a bunch of stoners. Further, I agree that many of us don't have the tools necessary (hardware, software, or skills) to effectively compete in this arena, and I think the purpose is to generate as much activity among as many members as possible.
I like the ideas of creating marketing campaigns for the product ala retro-themed ads, etc, but on the other hand I feel that should be left up to the advertising department at Zephyr. For this reason, I feel that we shouldn't feel burdened to only create ads for the Zephyr, but vaporizing in general. Product placement of Zephyrs should NOT be the focus, although I concede this is a company-sponsored contest to generate awareness of their market presence vis-a-vis interest in a product. I would hope that the contest could/would also be useful for generating general interest in vaporizing, as that is in line with the interests of ALL the members of this board.
Personally, of all the ideas so far, I have to admit I'm partial to taking famous images and combining them with vaporizing (product images and/or slogans), such as looking at Rosie the Riveter with a vaporizer in her hand telling you 'get vaped', Uncle Sam saying he wants you to put down that bong and vaporize, or Smokey the Bear saying he wants you to stop burning and start vaping.
What I do think is that the contest should be graphical in nature. Somehow it should involve pictures. We are a visual society, and we love to look! I haven't yet wrapped my mind around what the theme of the contest might be, but I feel that either taking a picture, modifying a picture, or creating some sort of artistic image should be the direction we move this contest in.
As for what the image-themed contest would be, I think any would be successful.
edit: sorry the images are so big