Keep in mind Vrip Family that if you buy a complete VHW 007 kit you're basically getting the Pelican case and custom foam insert for distributor cost --- it's a promotional item for Vrip so we are betting that a customer with a case will share with more future customers-to-be and so are not making a retail margin on it. It's our advertising investment! Even if you buy just the case with the foam insert you'll be paying closer to a wholesale price point than a retail price point. Pelicans are not cheap and it is true there are some other products that are comparable, but from my experience Pelicans are the best of the bunch quality wise over the long haul and the custom foam inserts are really, really nice if you're using a full Vrip kit ---- if you're using a water tool from a different manufacturer/functional artist you can always modify just the water tool part of the custom foam insert as long as the water tool you want to use is not much bigger than the PerK dimension wise and still benefit the precision cut-outs for the bowl, intake, and wand. If you've ever cut "pluck and pull" foam to make your own custom inserts you'll agree it's a royal pain in the @ss! and depending upon how much you value your time at can get expensive rather quickly. I'm not saying this to try to sell more cases we don't make any money on anyway, but rather just to get you thinking about the time value here and to point out we invested in the tooling to make the custom foam inserts becuase they are ALOT NICER and MUCH EASIER than "pluck and pull" type of foam inserts. That said NugHuffer obviously has the "pluck and pull" technique down because the cut-outs look alot cleaner than my early efforts ever did!