We show ThermoVapes as well in the video
Pick any vaporizer, and some people may be unsatisfied with it. Our customers report to us about being unsatisfied with another vape, and then satisfied with ours, or unsatisfied by ours and satisfied by another.
So we have put it all on the lone to build a vaporizer that I would be,t factored in more direct user feedback and requests than any other vaporizer I can think of, based on what people said they found unsatisfying about the T1, Rev, or any one of a number of vapes.
We are providing a new, very different device. We believe in it, we believe that is the most scientifically founded, purpose built, portable vaporizer ever made. We were the first, and reamin the only company to deliver pocket friendly, powered, convection vaporizers. The material application of stabilized Zirconia and SS or Ti was an all out effort, and a reflection of a truly uncompromising postion of using the highest quality US sourced materials we possibly can, we simply cannot find better materials to build a vaporizer from. As far as we are concerned from a materials science and application aspect these are the safest, purest, most well suited ceramics and metals for the task of making clean vapor. We do
It is our job to find solutions for those that still smoke either because they want to, haven't vaped, or vaped but had a bad experience. All of these people we want to reach.
We do not care if it was our vaporizer, or someone else's vaporizer they are/were disappointed with. We want to do everything possible to provide a vaporizer that is NOT disappointing. You and the entire forum community are a huge part of that.
It would be a very long post if we went through every aspect of the Cera that related to a direct suggestion/request/complaint/criticism from folks just on this forum... not too mention medical testers.. etc.
The buck stops with someone and I take full responsibility for the video and stand behind it. We love you guys but we are in a serious fight. We have employees we really care about who have committed themselves to building great vaporizers. We have thousands of people we have help quit smoking over the years (we did e-cigs for awhile ahead of loose leaf convection), this keeps us focused on what we feel is important. We believe that it is possible to still build great products in America, I believe that if you can give people a chance to make a living wage, in an environment where they can learn, be creative, and have opportunity to gain expertise, and build a career, that this creates an engine of innovation, a force of creativity. So for every 1 of my employees I could have 20 people working over seas, making vaporizers under what I feel are deplorable conditions. If we sourced our materials from unregulated overseas suppliers, and used overseas suppliers we cold mark everything up 500-1000%++. I could send out 3++ bad devices for every good one and still make a killing.
Not our thing, not now , not ever.
Nate and I both feel strongly that if instead of focusing in getting rich, we focus on generating jobs, supporting other American material suppliers, machinists, foundrey's, ceramics companies, battery companies, wire companies, switch companies, spring manufactures, packaging manufactures (jars, plastics, vials, test tubes etc.) and more. we directly support well over 50 American companies in total to make each Cera. It is not cheap, or easy, but it is the only way we can be confident we are using truly the highest grade materials (verifiable from origin) and achieving the highest level of quality, both in terms of our vaporizers, and also our direct support those vaporizers, and customers.
Our goal is to set an unquestionable quality standard using the safest materials possible.
So where others have margins, and marketing. We have sweat equity, and some great employees. Well worth it. We have to get out there and make sure we let people know what we are doing (no marketing budget) however we can, I certainly do not feel that we did anything that was distasteful or derogatory in our video. I took a lot of heat when I took another manufactures cart apart, even when I took our cart apart next to it...
Sometimes I make a judgment call, I want people to know we are out there competing with those products. It is the difference of calling those products unsatisfactory vs. asking if you have been dissatisfied, I'll leave it up to you.
We still live in a free market, and their is a fine line between being a moral capitalist, and running a company that simply cannot compete with outsourced, overseas manufacturing and materials cost (not to mention labor). I feel like we are the new car maker, we have to point at some of the other new cars... and perhaps better known models and say hey look, if you tried another cars and did not like it, try us out, it is not like any other car on the market. That is part of our value proposition to you the customer, to give you something that delivers satisfaction when previously you were unsatisfied, or to deliver something that is satisfying in a way that is improved, (with the caveat that we must do it in a way that we can stand behind in terms of safety, and standards).
So my call, certainly not Tim or the rest of the crews doing. All us vaporizer manufacturers are grown ups. Competitions good, better for the customer. We love them, however we think we can do it better, that our goal, to build the best vaporizer we can.
Cheers,
Noah
