At the moment what intrigues me most is Herbalizer's value proposition and market positioning.
Judging from the web site and promotional materials, the value proposition appears to be primarily targeted to medical users. Rather than botanicals being a fig-leaf to keep away the legal wolves, the company emphasizes the value of the full spectrum of herbal remedies (complete with shaman) akin to aromatherapy and a unique high-value capability to tap into those via precision temperature control and speed.
Or, is the primary target market (in terms of size) still the health-conscious recreational user, and the positioning above is for differentiation and preparation for expected growth in an anticipated, more sophisticated MMJ/herbal remedy market?
If the former, the product can bear a higher price point, especially if Herbalizer can in fact demonstrate that "you can control what is extracted from the plant, consistently.. even remove that which you don't want, and get just what you do want . . . ". I have no knowledge of herbal remedies; perhaps the composition of some herbs work well with a precisely set temperature, and Herbalizer is in effect opening up a new market (which the literature implies it is doing). However, as far as MJ specifically, I'm with pakalolo; given the wide spectrum of compounds, the overlapping of evaporation/boiling temps across this spectrum, and that some may be desired which vaporize at a lower temp than others (i.e., what if you want CBD's but not THC?), I'm waiting to see the evidence (as I expect those with serious medical conditions will demand). In this context, the Herbie is in-effect an unregulated medical device. It also has the advantage of being genuinely unique (notwithstanding Aromed), which not only supports a higher price but also effectively differentiates from any competitors. But if it is priced higher, as one would expect for such "medical" advantage, it must deliver or MMJ users will not be kind to say the least.
If on the other hand the primary buyer (at least initially) is recreational or a medical user w/o the need (or belief in) such precise control, the price point becomes especially critical. Then the Herbie will invariably be compared against similar bag/whip forced-air products such as the Q and ViVape. At a comparable price point (say, $200-300) the Herbie probably cleans up easily; why not, it (presumably) does all the same but better, plus more. But if priced at, say, $500, will these users see twice the value? I.e., if the precision control isn't a top requirement for these buyers will the Herbie's other features and characteristics be sufficiently compelling to justify a much higher price, and how will it fare against other high-end vapes in that price class which do different things better?
Price means everything. Especially with this product.
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