I could be wrong but it was my understanding that what we call vaporization is actually sublimation. Others have detailed that vaporization is solid-liquid-gas and sublimation is solid-gas.... I don't know about the rest of you but I've never seen any liquid when I was vaporizing. Early on, I heard Eagle Bill wrongfully termed sublimation as vaporization and let's face it, it sounds cooler to say "I'm vaporized" than "Im sublimated!"
Perhaps, thermal desorption is what this use of 'sublimation' refers to. Thermal desorption refers to (simplistically) high heat causing detachment and ultimately vaporization of molecules adhering/sticking to a solid substrate, such as plant material (cellulose). In this view, vaporization of herbal material involves 2 physical processes - stuff unsticking itself from what it's rather well naturally bound up with; and vaporization, going from liquid into gas phase. We all know that the desired terpenes and essential oils stick to anything, whether glass, vaporizer path surfaces, etc. In the natural plant state, these components are bound/affixed to the plant cell walls and any internal structures (all composed primarily of cellulose fibers).
In terms of desired vaporization involving sublimation, i.e., involving something solid becoming a gas, no way. The desired terpenes and essential oils in cured herbal materials are sticky thick liquids that happen to naturally come bound to plant cell walls/structures.
In terms of this new vaporizer, the wrong terminology is probably being used, but what matters is how it works as a vaporizer.