Also look at the "Number of referring domains" and especially the "Number of back links to website":
I see this as suggestive of differences in use of 'means of knowledge' and seeking confirmation of veracity.
Who is saying it? What is their track record for truth?
Day one and Trump administration tries to pass off Obama inauguration picture as Trump Twitter back ground.
And what is "Google's suggested keyword bid"? Did Trump supporters demand almost twice as much?
The suggested bid is based on a Q-type scoring by the particular search engines or groupings. It is a calculation based on eyeballs, attention and other factors marketers use to determine marketing plans--including coming up to the top of search results for people who search for certain things in or from certain areas.
It is basically a calculation for the cost per click based on past data. Since others can bid for each key word in a domain, the actual price for the "ad" (beneficial placement of link) may vary. But, it has nothing to do with the demands of Trump supporters as much as it has to do with the value of Trump supporters.
At least from a marketing perspective.
As to seeking confirmation veracity from the data, there are a lot of results if one searches for a comparison between the two terms. (External backlinks v. referring domains) One site [
https://www.fosterwebmarketing.com/...etween-a-referring-domain-and-a-backlink-.cfm ] explained the data:
If you've dug into your backlink profile or had us do so with a free website analysis, then you have seen how many referring domains and backlinks are associated with your website. But what do they mean?
What you're looking for is the ratio of referring domains to backlinks. If you have a ton of backlinks and not very many referring domains, your backlink profile is very weak. For example, if you have 10 referring domains and 110 backlinks, Google is likely dinging your site for shady backlinks, which negatively impacts your page rank.
They punish high backlinks and low referring domains because, when a high number of backlinks come from a few sites, it's almost always a paid linking scheme, such as a
private blog network. Increasingly, search engines are de-indexing blog networks. If your website is connected to the de-indexed network, your ranking
will be affected. Because of this, it's best to stay far away from paid blog networks.
The data is to help marketers detect shady backlinks and the lower the ratio of good (referring) to bad (backlink), the more likely the echo chamber. If
@gangababa is correct the numbers reflect differences in "means of knowledge", then, the reverse is true about supporters. (As the good/bad ratio is better for Trump in the chart data.) The claims made against Trump supporters would actually be true against Clinton supporters. That is, IF the claim is true.
And, to make the post all legal like; not quite a cartoon but an assurance that we can survive most anything.