I can't possibly compare to Rick's brilliant advice, but i was thinking from a customer POV.
I was thinking everytime I put the device down, I need to look for the stand (like Rick said).
Surely, thats gonna be difficult for someone high on weed.
Then I thought, what if there was no stand?
Then all the cost for making the stands can go into improving the design of the device.
Originally we had the Bud Toaster (which is only a concept model, really). Now we have the Toasty Top.
It makes me look forward to breakfast, not prepare myself for an evening of smoking illicit ganja.
Would names associated with herb be a good idea? Pot Smoker, Herb Pot, Dizzy Drop or Tear Drop, but not 'toast' unless it is actually a ganja term.
I see the device as two things: shape and internal workings or 'module'.
Can the internal workings be placed into a different shape?
A shape which is universally recognised as something you draw from.
For example a coffee/milkshake carton, a pilsner bottle (sorry WZ), a coke can (sorry PD, MZ).
Or some crazy-shaped but instantly recognisable vase shape (like SSV or 'Cano).
In my view, all the table top vaporisers are too small.
Theres something rather disappointing to see how dinky they are.
I have a vase which is 10inch height and 5inch diameter.
Now, thats what I'm talking about.
I expect that will be costly.
But If I had a patented heating module which consistently and efficiently vapes herb (like a log vape), then I'd put it into a bloody mobile phone, anything, as long as it sells like hotcakes.