Seems like they've got a lot of extra um.. designage.. unnecessary, dare I say goofy, stuff the engineer tacked on there because apparently their target market is the younger crowd (blue lights! a skull! the space-helmetesque style! a naked girl! cool dude!). Chances are, in this economy, this demographic can't afford simpler/better vapes or perhaps they don't glow as nicely in in their dorm rooms.
JDR
EDIT: Perhaps, that was a bit neg. I do think these are valid concerns for young folk in dorm rooms trying to create an atmosphere that will increase their sexual activity. Whether the blue lights actually do that may be open to debate. But the marketing here is like that man-odor product, what is it...axe or something. Subtext: use this space helmet and get you some nooky. That said, I like that they kind of went all out along these lines in the ad.
EDIT.1: OK, I'm sorry about this. I was just looking at it again (I swear I've been doing other stuff too) and noticed that even the device name seems kind of dirty. Just drop a capital "U" in there for the whole shebang. I'm guessing all of this may stem from the possibility that the marketing dept may have been hanging out with the product testing department.
EDIT.2: Maybe I'm going overboard here. Perhaps it's just a subliminal message to make people want to fax documents. When you see FXU.. it makes you think F (A) XU.
just need to deal with few more shits !!
