My fellow vaporist friend and I were just speaking about this. Curing is essential! It is disgusting to see what CA medical dispensaries try to pass by as good medical cannabis. At the prices we're paying, I expect only the best grown, harvested, and cured flower tops around.
A good quality cure allows for a more smooth, flavorful, potent, synergistic inhalation of smoke or vapor. IMO, us vaporists need to take a better look at the cannabis we are getting. I don't know about you, but I can tell first vape hit in if a strain has been cured improperly. It is an irritating sensation that makes me want to almost gag.