While I know that some of you guys say it's all about performance, it can't be underestimated that aesthetics plays a HUGE role in the success or lack of success of any product, including vaporizers. There's something called "pride of ownership" and so far, from the comments expressed here, no one's going to want to parade this vape out in public. But will it appeal to the general masses out there? In my opinion, it's going to have to set some new standards and perform a LOT better than what the current market has to offer to overcome not only it's appearance but it's current price point as well. On the other hand, they may be targeting a completely different demographic than what exists here. I think what we're seeing is what happens when an outside investor begins to dictate to the original owners what needs to happen to recoup their investment and in the process, loses some of the identity that made the original company successful in the first place.