Thank you so much for your thoughts on the packaging. We sometimes struggle with the decision to stick with our recycled brown paper packaging, or to go with an engineered, designed, packaging. So far, we've always decided to go with our conscience, as we don't like to create waste whenever possible, and we like the product to speak for itself, not marketing dazzle. Welcome to the Underdog Pack! I'm glad to hear you're loving your pup.