Yeah I know I wrote that next to the pic lol It is not trying to be a complete copy. It wouldn't be hard to really make you think it is genuine. There isn't even any writing on the back of the unit as there is on the real thing. The box is the fakest looking part about it which doesn't point to them trying to pull the wool over anyones eyes. If they really were trying to fool people then they could quite easily do so. I could be wrong of course but so far its too obvious for them to think they could get away with it. As I said, the 'plaom' logo on the wipes is the only mention of 'ploom' anywhere on the unit or packaging. nothing in the instruction manual either I don't really know how Chinese copyright laws work but maybe they have to make slight changes so as to not get sued? The one thing we can conclude so far is that it definitely didn't come from the ploom factory but that's not to say the parts used are not the same.