Working on the videos... actually upgrading our computer tonight (via craigslist, fingers crossed) to a faster machine better suited to video editing. So we should have our turn-around time for he videos reduced (trust me I am about as sick of my computer crashing as humanly possible).
A quick note on the switch.
Non-Illuminated is a "$50" switch (actually they cost >$70 if you buy just 1.
Illuminated is a "$75" switch (actually they cost >$95 if you buy just 1.
We bring the cost down through economy of scale, i.e. we buy >1000 switches we get reduced pricing.
So if you select the illuminated switch, it REPLACES the non-illuminated switch. We simply charge the extra $25 the illuminated switch cost. Simple as that, no mystery.
If you want both switches then you would select the switch you want installed, and then we would sell you the other switch at what i costs. So you just pay for what you get. there is no hidden discount or price reduction. However you purchase the switches, they will cost the same. The lighted switch is only an indicator that the device i on, and the circuit is intact. We added this as many people had requested that we have some type of activation light on the device. The is NO circuit board. or micro-ship, the light does not tell you the battery charge level, it does not have a timer, it does not change color, it does not blink. It is just the most robust, durable, longest lasting, simple LED light, that can tell you you device is active. We use such a simple, robust system because we know that it will work the way we intend it to, now, and 10 years from now.
On that subject, we have also had some responses asking why we do not incorporate more "digital" technology into our vaporizers. This is simple, here is our company philosophy (some may call it a complex equivalent).
Digital Electronics (eventually 2 months-5+ years) = "E-Waste" = Disposable Products = Garbage in a landfill
All digital electronics become E-waste. E-wast is a form of garbage. We do not manufacture anything that i ever meant to be thrown away. We do not make digital electronics that will eventually become E-waste. We will never send our customers ANYTHING that we intend to go in the garbage.
The Cera will last a lifetime. The core coil may fail, someday (we use a more durable version of our proprietary USA made wire) and that tiny piece of metal is recycable (and barely larger then a few human hairs. Other then that, the Cera will withstand the test of time. Zirconia and SS or Zirconia and Ti will last.
We made an enormous investment to be able to product the Cera for less then a retail price that was >$1000. This is why we have zero concern for someone replicating the Cera in any version, we own 9 dedicated tool that had to be custom made in order to make the Cera, and that is just the ceramics!
So next year we wil be selling the Cera, the same Cera we sell now. This is THE device for 18650 battery driven vaporization that we will be making for the foreseeable future. We will continue to innovate. That innovation will be centered around continuing to add value to our products. We have designed the Cera mini, however we need to make sure that a Japanese 14650 or 14500 will deliver consistent performance. That is what to expect next Christmas.
Cheers,
Noah
A quick note on the switch.
Non-Illuminated is a "$50" switch (actually they cost >$70 if you buy just 1.
Illuminated is a "$75" switch (actually they cost >$95 if you buy just 1.
We bring the cost down through economy of scale, i.e. we buy >1000 switches we get reduced pricing.
So if you select the illuminated switch, it REPLACES the non-illuminated switch. We simply charge the extra $25 the illuminated switch cost. Simple as that, no mystery.
If you want both switches then you would select the switch you want installed, and then we would sell you the other switch at what i costs. So you just pay for what you get. there is no hidden discount or price reduction. However you purchase the switches, they will cost the same. The lighted switch is only an indicator that the device i on, and the circuit is intact. We added this as many people had requested that we have some type of activation light on the device. The is NO circuit board. or micro-ship, the light does not tell you the battery charge level, it does not have a timer, it does not change color, it does not blink. It is just the most robust, durable, longest lasting, simple LED light, that can tell you you device is active. We use such a simple, robust system because we know that it will work the way we intend it to, now, and 10 years from now.
On that subject, we have also had some responses asking why we do not incorporate more "digital" technology into our vaporizers. This is simple, here is our company philosophy (some may call it a complex equivalent).
Digital Electronics (eventually 2 months-5+ years) = "E-Waste" = Disposable Products = Garbage in a landfill
All digital electronics become E-waste. E-wast is a form of garbage. We do not manufacture anything that i ever meant to be thrown away. We do not make digital electronics that will eventually become E-waste. We will never send our customers ANYTHING that we intend to go in the garbage.
The Cera will last a lifetime. The core coil may fail, someday (we use a more durable version of our proprietary USA made wire) and that tiny piece of metal is recycable (and barely larger then a few human hairs. Other then that, the Cera will withstand the test of time. Zirconia and SS or Zirconia and Ti will last.
We made an enormous investment to be able to product the Cera for less then a retail price that was >$1000. This is why we have zero concern for someone replicating the Cera in any version, we own 9 dedicated tool that had to be custom made in order to make the Cera, and that is just the ceramics!
So next year we wil be selling the Cera, the same Cera we sell now. This is THE device for 18650 battery driven vaporization that we will be making for the foreseeable future. We will continue to innovate. That innovation will be centered around continuing to add value to our products. We have designed the Cera mini, however we need to make sure that a Japanese 14650 or 14500 will deliver consistent performance. That is what to expect next Christmas.
Cheers,
Noah
). As I have already tried TV1 for some time and I didn't have very comfortable sessions due to how it produced vapor, I would like to watch how the Cera does it. Straight hitting it shows us the clouds exhaled. Watching it through glass shows me HOW they are produced by the device depending on the draw speed. This is how I judge and test my vapes and I'd like to watch something like that. Oil is easy, it produces too much vapor... 
) and if not it would not produce near as much "e-waste" as a television. Hell, I'd be more concerned over a small laptop. We did watch it get blasted by a torch... and break a mug, and a beer bottle, and a plate. I think it's sturdy enough that it wouldn't degrade in "natural" climate conditions.
.... and 
